Wednesday 21 May 2014

QUT | News | Can social media increase altruism?

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"Can social media increase altruism? Every day we use social media to signal our highs and lows, recommend and warn, like and share ideas, experiences, events and products, but could social media have a hand in promoting blood donations and other altruistic acts? A QUT social marketing researcher is investigating the use of social media to build an identity as a donor to encourage lifelong donating. Kathleen Chell, a PhD candidate at QUT Business School, said research indicated some donors, like consumers, wanted value in exchange for their contribution. "But this doesn't ma...QUT | News | Can social media increase altruism?

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